Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers
| Year of publication: |
2008
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|---|---|
| Authors: | Choi, Yung Kyun ; Hwang, Jang-Sun ; Mcmillan, Sally J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 8, p. 756-768
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