Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

Kit Yarrow; Jayne O'Donnell

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers

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Year of publication:	2009 ; 1st ed
Authors:	Yarrow, Kit ; O'Donnell, Jayne
Publisher:	San Francisco, Calif. : Jossey-Bass, A Wiley Imprint
Subject:	Junge Arbeitskräfte \| Young workers \| Konsumentenverhalten \| Consumer behaviour \| Marketing \| USA \| United States \| Einzelhandel \| Jugend \| Kaufverhalten
Description of contents:	Table of Contents [gbv.de]

Extent:	XX, 250 S.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Gen Y is from Mercury -- They shop like they're from a different planet than their parents', too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen y -- Adapting to Gen Y's shopping preferences and power : views from our experts. 0908
ISBN:	978-0-470-40091-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003834006