Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Kit Yarrow, Jayne O'Donnell
| Year of publication: |
2009
|
|---|---|
| Authors: | Yarrow, Kit ; O'Donnell, Jayne |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Einzelhandel | Jugend | Kaufverhalten | Marketing | Young adult consumers | Attitudes | Generation Y |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 250 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-40091-9 ; 978-0-470-40091-3 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004944936