Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model
| Year of publication: |
2008
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|---|---|
| Authors: | Moss, G.A. ; Gunn, R.W. ; Kubacki, K. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 1, p. 37-58
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