Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Taewon Suh, Rick T. Wilson, Seungtae On
| Year of publication: |
2023
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|---|---|
| Authors: | Suh, Taewon ; Wilson, Rick T. ; On, Seungtae |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 2, p. 877-897
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| Subject: | Data-driven science | Digital marketing | Gender | Place-based advertising | Visual attention | Online-Marketing | Internet marketing | Geschlecht | Werbung | Advertising | Visualisierung | Visualization | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09494-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251956