Gender differences in deal hunting : what motivates consumers to search and book hotel deals?
Year of publication: |
July-September 2016
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Authors: | Chen, Hsiangting Shatina ; Phelan, Kelly Virginia ; Jai, Tun-Min |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 5/6, p. 613-639
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Subject: | consumer | behavior | deal searching | hotel bookings | online travel | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Geschlecht | Gender | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour | Informationsverhalten | Information behaviour | Online-Buchungssystem | Online booking system |
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