Gender differences in the antecedents of trust in mobile social networking services
Year of publication: |
2021
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Authors: | Gong, Xiuyuan ; Liu, Zhiying ; Wu, Tailai |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 5/6, p. 400-426
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Subject: | gender differences | Mobile social networking services | multigroup analysis | social role theory | trust | Soziales Netzwerk | Social network | Vertrauen | Confidence | Social Web | Social web | Geschlecht | Gender | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role |
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