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Gender differences in the linkage of online patronage behavior with TV-and-online shopping values
Lin, Hsin-hui, (2011)
The effects of price-matching guarantees on consumer response in an online retail context : the moderating role of consumer search costs
Lin, Hsin-Hui, (2015)
Developing an instrument for measuring buyer perceived value toward auction websites
Lin, Hsin-hui, (2009)