Gender orientation and retail atmosphere : effects on value perception
Adilson Borges; Barry J. Babin; Nathalie Spielmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Borges, Adilson ; Babin, Barry J. ; Spielmann, Nathalie |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 7, p. 498-511
|
| Subject: | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Utilitarismus | Utilitarianism | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770722