Gender portrayal in food and beverage advertisements in Hong Kong : a content analytic study
Adrian Furnham and Jessica Li
| Year of publication: |
2008
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|---|---|
| Authors: | Furnham, Adrian ; Li, Jessica |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 9.2008, 4, p. 297-307
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| Subject: | Lebensmittel | Food | Werbung | Advertising | Bibliometrie | Bibliometrics | Gleichstellungspolitik | Gender mainstreaming | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003790605