Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Yu-Kang Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Yu-kang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 203-234
|
| Subject: | Wahlkampf | Electoral campaign | Frauen | Women | Werbeplanung | Advertising planning | Zielgruppe | Target group | Werbewirkung | Advertising effects | Geschlecht | Gender | Werbepsychologie | Psychology of advertising | Experiment | Taiwan |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362929