Type of publication: Article
Notes:
DOI:10.1108/03090560710737660
Andrews, Lynda, Kiel, Geoffrey C., Drennan, Judy, Boyle, Maree, & Weerawardena, Jay (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41(5/6), pp. 640-668.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE