Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Lachezar Ivanov, Martin Eisend and Tomas Bayon
| Year of publication: |
2019
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|---|---|
| Authors: | Ivanov, Lachezar ; Eisend, Martin ; Bayón, Tomás |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 7, p. 979-999
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| Subject: | advertising | evolutionary psychology | gender | humor | Humor | Geschlecht | Gender | Werbung | Advertising | Evolutionsökonomik | Evolutionary economics | Werbewirkung | Advertising effects | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1617544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200363