General alliance experience, uncertainty, and marketing alliance governance mode choice
| Year of publication: |
2010
|
|---|---|
| Authors: | Homburg, Christian ; Wieseke, Jan ; Kuehnl, Christina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 2, p. 141-159
|