General personality tests and consumer behavior
Willliam D. Wells
| Year of publication: |
1966
|
|---|---|
| Authors: | Wells, Willliam D. |
| Published in: |
On knowing the consumer. - New York [u.a.] : Wiley. - 1966, p. 187-189
|
| Subject: | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002982079