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Effect of price and brand on common platform appliance failure
Baker, Nathan, (2015)
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham, (2022)
Permanent income, import prices, and the demand for imported consumer durables : a structural econometric investigation
Clarida, Richard H., (1993)
If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C., (2010)
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C., (1988)
Lawlike relationships in marketing
Ehrenberg, Andrew S. C., (1995)