Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
Joseph O. Rentz
| Year of publication: |
1987
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|---|---|
| Authors: | Rentz, Joseph Ollie |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 1, p. 19-28
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| Subject: | Marketing | Statistische Methodenlehre | Statistical theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020985