Generalizations about trust in marketing channel relationships using meta-analysis
| Year of publication: |
1998
|
|---|---|
| Authors: | Geyskens, Inge ; Steenkamp, Jan-Benedict E.M. ; Kumar, Nirmalya |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 15.1998, 3, p. 223-248
|