Generalizing About Trade Show Effectiveness: A Cross-National Comparison
| Year of publication: |
1997
|
|---|---|
| Authors: | Dekimpe, Marnik G. ; François, Pierre ; Gopalakrishna, Srinath ; Lilien, Gary L. ; Bulte, Christophe Van den |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 4, p. 55-64
|