Generalizing the NBD model for customer purchases : what are the implications and is it worth the effort?
Donald G. Morrison ; David C. Schmittlein
| Year of publication: |
1988
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|---|---|
| Authors: | Morrison, Donald G. |
| Other Persons: | Schmittlein, David C. (contributor) |
| Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va. : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122-X. - Vol. 6.1988, 2, p. 145-159
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| Subject: | Negative Binomial Distribution | Marktforschung | Market research | Wahrscheinlichkeitsrechnung | Probability theory | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Comments and reply S. 161 - 166 NBD = Negative Binomial Distribution |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001054553