Generating and quantifying consumer preferences using Kansei and fuzzy analytical hierarchical process : a case study in an apparel manufacturer
Elia Oey, Bennet Rheza Paleva, Jimmy Weijaya, Billy Bongara
| Year of publication: |
2021
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|---|---|
| Authors: | Oey, Elia ; Paleva, Bennet Rheza ; Weijaya, Jimmy ; Bongara, Billy |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 3, p. 312-329
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| Subject: | fuzzy analytical hierarchical process | consumer preferences | Kansei | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.113704 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506677