Generating consumer insights into physical activity patterns for three different segments
Anna Kitunen, Sharyn Rundle-Thiele, Krzysztof Kubacki and Timo Dietrich
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Kitunen, Anna ; Rundle-Thiele, Sharyn ; Kubacki, Krzysztof ; Dietrich, Timo |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 2, p. 188-202
|
| Subject: | Social marketing | segmentation | two-step cluster analysis | physical activity | Sport | Sports | Social Marketing | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1195863 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861445