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Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru, (2010)
Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response
Lee, Tzong-ru, (2013)
Generating customer voice based quality improvement strategy for logistics service providers in Taiwan from the perspective of quality function deployment
Lee, Tzong-ru, (2007)