Generating Marketing Resources by Means of R&D Activities in High Technology Firms
| Year of publication: |
1997
|
|---|---|
| Authors: | Tzokas, Nikolaos ; Saren, Michael ; Brownlie, Douglas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 26.1997, 4, p. 331-340
|