Generating new service ideas : the use of hybrid innovation tools to reflect functional heterogeneity of services
Year of publication: |
September 2016
|
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Authors: | Geum, Youngjung ; Noh, Eunji ; Park, Yongtae |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 46.2016, 4, p. 736-748
|
Subject: | Dienstleistungsinnovation | Service innovation | Zentrum-Peripherie-Beziehungen | Centre-periphery relations | Kreativität | Creativity | Erfolgsfaktor | Success factor |
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