Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Radhika Sharma, Shirin Alavi, Vandana Ahuja
| Year of publication: |
2019
|
|---|---|
| Authors: | Sharma, Radhika ; Alavi, Shirin ; Ahuja, Vandana |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 12.2019, 4, p. 405-425
|
| Subject: | online consumer engagement | Facebook marketing | internet research | consumer insights | social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Internet | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Vertrauen | Confidence | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2019.102532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012140323