Generation Y : evaluating services experiences through mobile ethnography
Matthias Muskat, Birgit Muskat, Anita Zehrer and Raechel Johns
| Year of publication: |
2013
|
|---|---|
| Authors: | Muskat, Matthias ; Muskat, Birgit ; Zehrer, Anita ; Johns, Raechel |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 3, p. 55-71
|
| Subject: | Generation Y | Ethnography | Mobile ethnography | Service experiences | Museums | Ethnologie | Ethnology | Mobilkommunikation | Mobile communications | Museum | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197659