Generation Y's athlete role model perceptions on PWOM behaviour
Ivan Buksa and Ann Mitsis
| Year of publication: |
2011
|
|---|---|
| Authors: | Buksa, Ivan ; Mitsis, Ann |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 4, p. 337-347
|
| Subject: | Altersgruppe | Age group | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | Sportler | Athletes | Geschlecht | Gender | Fremdsprache | Foreign language | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009425038