Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Pei-Lee Teh, Pervaiz K. Ahmed, Giri Kumar Tayi
| Year of publication: |
2015
|
|---|---|
| Authors: | Teh, Pei-Lee ; Ahmed, Pervaiz K. ; Tayi, Giri Kumar |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 2, p. 117-141
|
| Subject: | electronic commerce | social commerce | network externalities | theory of reasoned action | trust | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziales Netzwerk | Social network | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458124