Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Patrícia Ianelli Rocha, Marina Lourenção, Adriano Alves Teixeira, Elton Gean Araújo, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira
| Year of publication: |
2023
|
|---|---|
| Authors: | Rocha, Patrícia Ianelli ; Lourenção, Marina Toledo de Arruda ; Teixeira, Adriano Alves ; Araújo, Elton Gean ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 4, p. 445-467
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| Subject: | Attitude | Native advertisements | Sponsorship disclosure | Transparency perception | Visual attention | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Unternehmenspublizität | Corporate disclosure | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-03-2022-1497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302748