Generative artificial intelligence (GenAI) revolution : a deep dive into GenAI adoption
Aman Kumar, Amit Shankar, Linda D. Hollebeek, Abhishek Behl, Weng Marc Lim
| Year of publication: |
2025
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|---|---|
| Authors: | Kumar, Aman ; Shankar, Amit ; Hollebeek, Linda D. ; Behl, Abhishek ; Lim, Weng Marc |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115160, p. 1-11
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| Subject: | Adoption | Artificial intelligence | Behavioral reasoning theory | GenAI | Generative AI | Generative artificial intelligence | Mixed methods | Künstliche Intelligenz |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416436