Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries

Producer profit‐maximising rules for generic commodity advertising programs and associated funding levies are derived. Lump‐sum, per unit and ad valorem levies, and government subsidy funding arrangements are compared and contrasted. The initial single‐product competitive market model is extended to incorporate international trade, government price policies, and multiple commodity interactions.

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Year of publication:	2001
Authors:	Freebairn, John W. ; Alston, Julian M.
Published in:	Australian Journal of Agricultural and Resource Economics. - Australian Agricultural and Resource Economics Society - AARES. - Vol. 45.2001, 1
Publisher:	Australian Agricultural and Resource Economics Society - AARES
Subject:	Marketing

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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