Generic and Brand Advertising Strategies in a Dynamic Duopoly
| Year of publication: |
2005
|
|---|---|
| Authors: | Bass, Frank M. ; Krishnamoorthy, Anand ; Prasad, Ashutosh ; Sethi, Suresh P. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 4, p. 556-568
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