Generic promotion of sorghum for food and industrial uses
Gary W. Williams and Oral Capps, Jr.
| Year of publication: |
2020
|
|---|---|
| Authors: | Williams, Gary W. ; Capps, Oral |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 32.2020, 1, p. 13-29
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| Subject: | benefit-cost analysis | checkoff program | food demand | generic advertising and promotion | Sorghum | Werbung | Advertising | Kosten-Nutzen-Analyse | Cost-benefit analysis | Hirse | Millet | Lebensmittelkonsum | Food consumption | Ernährungsindustrie | Food industry | Ernährungssicherung | Food security | Lebensmittel | Food | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1533510 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181008