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Generic script share and the price of brand-name drugs : the role of consumer choice
Rizzo, John A., (2005)
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen, (2015)
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto, (2022)
Advertising and the price, quantity, and quality of primary care physician services
Rizzo, John A., (1992)
Advertising and entry : the case of physician services
Rizzo, John A., (1990)
Referance incomes, loss aversion, and physician bahavior
Rizzo, John A., (2003)