Genetic and neurological foundations of customer orientation: field and experimental evidence
| Year of publication: |
2012
|
|---|---|
| Authors: | Bagozzi, Richard P. ; Verbeke, Willem J. M. I. ; Berg, Wouter E. ; Rietdijk, Wim J. R. ; Dietvorst, Roeland C. ; Worm, Loek |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 5, p. 639-659
|