Geocaching in Texas state parks: a technology readiness analysis

Purpose The purpose of this study is to apply the triangle model of technology and the technology readiness index (TRI) in a qualitative study design to explore the geocaching phenomenon in state parks. Design/methodology/approach A framework was developed to examine the triangular relationships between the park, geocaching and visitors. A total of 12 semi-structured interviews were conducted with Texas state park officials. A thematic analysis was used to analyze the interview data. Findings Three types of interactions (i.e. park-visitor, visitor-technology and park-technology) were identified. Although geocaching leads to positive recreational experiences for park visitors, the study also revealed the decreasing popularity of geocaching along with park officials’ apprehension regarding the placement of caches. The findings suggest that Texas state parks fall within the “Avoiders” stage in terms of technology readiness because of a low level of optimism and innovation and a high level of discomfort and insecurity toward geocaching technology. Originality/value The study contributes to the extant literature by adding new knowledge regarding geocaching in the context of state parks. This study is one of the first to apply the triangle model of technology to examine the trilateral relationships between parks, geocaching and visitors. The study also innovatively adopts the TRI in a qualitative study to identify the technology readiness stage of state parks.