GeoFree BrandComms : building and sustaining virtual brand communities
P. Raj Devasagayam; Dana VanDen Heuvel
| Year of publication: |
2012
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|---|---|
| Authors: | Devasagayam, P. Raj ; VanDen Heuvel, Dana |
| Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 177-188
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| Subject: | Markenführung | Brand management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707101