Geographical diversification as a predictor of MNC reputations in their home nations
Yannick Thams, Marcelo J. Alvarado-Vargas, William Newburry
| Year of publication: |
August 2016
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|---|---|
| Authors: | Thams, Yannick ; Alvarado-Vargas, Marcelo J. ; Newburry, William |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2882-2889
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| Subject: | Firm reputation | Geographical diversification | Globalization | Internationalization | Multinationales Unternehmen | Transnational corporation | Firmenimage | Corporate reputation | Diversifikation | Diversification | Globalisierung | Reputation | Betriebliche Standortwahl | Firm location choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507791