Geographical Indication Protection and Brand Cultivation of Hefeng Tea in Wuling Mountain Area

Located in Wuling mountain area which is the main battlefield for poverty alleviation in the new stage, Hefeng County of Hubei Province has been recognized as a “National Key Tea-producing County in 2013†(ranking 17th) and one of the “Top Ten Ecological Rea Counties of China in 2012â€. As the first county of tea export in Hubei Province, it has been awarded the “Town of the Chinese Tea†certificate by the State Forestry Bureau. This paper introduced the characteristics of geographical indication and the current situation of brand of Hefeng Tea. Later, it analyzed its geographical indication protection and brand cultivation strategies and puts forward 9 suggestions.