Geography as branding : descriptive evidence from Taobao
Pradeep K. Chintagunta, Junhong Chu
| Year of publication: |
2021
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|---|---|
| Authors: | Chintagunta, Pradeep K. ; Chu, Junhong |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 19.2021, 1, p. 53-92
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| Subject: | Geographic associations | Place marketing | Location branding | Country-of-origin effect | Reputation mechanism | Asymmetric geographic preferences | Peer-to-peer platforms | Trust | Socioeconomic and cultural similarity | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Reputation | Markenführung | Brand management | Vertrauen | Confidence | Markenimage | Brand image | Wirtschaftsgeographie | Economic geography | Markenartikel | Brand | Standortmarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-020-09232-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488949