Geomarketing : methods and strategies in spatial marketing
ed. by Gérard Cliquet
| Alternative title: | Le géomarketing <eng> |
|---|---|
| Year of publication: |
2006
|
| Other Persons: | Cliquet, Gérard (ed.) |
| Publisher: |
London : ISTE |
| Subject: | Raumordnung | Physical planning | Wirtschaftsgeographie | Economic geography | Wirtschaftsraum | Economic area | Marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandelsstandort | Retail location | Dienstleistungsmarketing | Services marketing | Werbung | Advertising | Theorie | Theory | Verbraucherverhalten | Geoinformation |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 327 S. graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Aus dem Franz. übers. Includes bibliographical references and index. - Enth. 12 Beitr. |
| ISBN: | 978-1-905209-07-1 ; 1-905209-07-X |
| Classification: | Geoinformationssysteme ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553175