"Germany crashes out of World Cup" : a mixed-method study on the effects of crisis communication on Facebook
Year of publication: |
2021
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Authors: | Utz, Sonja ; Otto, Felix ; Pawlowski, Tim |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 1, p. 44-54
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Subject: | Facebook reactions | longitudinal | parasocial interaction | social media | spector sport | Social Web | Social web | Deutschland | Germany | Öffentlichkeitsarbeit | Public relations | Sportveranstaltung | Sport event | Online-Marketing | Internet marketing | Krisenmanagement | Crisis management | Fußball | Football | Kommunikation | Communication |
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