Gerontographics and consumer behavior in later life : insights from the life course paradigm
George P. Moschis, Anil Mathur and Thuckavadee Sthienrapapayut
| Year of publication: |
2020
|
|---|---|
| Authors: | Moschis, George P. ; Mathur, Anil ; Thuckavadee Sthienrapapayut |
| Subject: | aging | Gerontographics | life course | market segmentation | older consumers | Konsumentenverhalten | Consumer behaviour | Lebensverlauf | Life course | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Altersgruppe | Age group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2019.1613908 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257921