Gerontographics and consumer behavior in later life : insights from the life course paradigm
George P. Moschis, Anil Mathur and Thuckavadee Sthienrapapayut
| Year of publication: |
2020
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|---|---|
| Authors: | Moschis, George P. ; Mathur, Anil ; Thuckavadee Sthienrapapayut |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 1, p. 18-33
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| Subject: | aging | Gerontographics | life course | market segmentation | older consumers | Konsumentenverhalten | Consumer behaviour | Lebensverlauf | Life course | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Altersgruppe | Age group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2019.1613908 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257921