La gestion du marketing dans les entreprises de services: une bibliographie selective/Marketing Management in the Service Industry: A Selective Bibliography.
| Year of publication: |
1993
|
|---|---|
| Authors: | Fabien, L. |
| Institutions: | HEC Montréal (École des Hautes Études Commerciales) |
| Subject: | marketing | bibliographies |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 135 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005671767