Get bold : using social media to create a new type of social business
Sandy Carter
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Carter, Sandy |
| Publisher: |
Upper Saddle River, NJ : IBM Press |
| Subject: | Social Web | Social web | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | Betriebswirtschaftliches Ziel | Corporate objective | Risikomanagement | Risk management | Firmenimage | Corporate reputation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 267 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index The agenda for social business success -- Align organizational goals and culture -- Gain "friends" through social trust -- Engage through experiences -- Network your business processes -- Design for reputation and risk management -- Analyze your data -- Technology as a competitive ingredient -- Draw up your agenda. |
| ISBN: | 0-13-261831-1 ; 978-0-13-261831-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316110