Get the picture? : visual servicescapes and self-image congruity
Michael Breazeale; Nicole Ponder
| Year of publication: |
2013
|
|---|---|
| Authors: | Breazeale, Michael ; Ponder, Nicole |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 839-846
|
| Subject: | Markenimage | Brand image | Visualisierung | Visualization | Fotografie | Photograph | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756901