Get your tickets here : an examination of how reputation and pricing strategies of ticket sellers affect consumers’ willingness to purchase sport tickets
Koo Yul Kim, Colin López, and Yo Han Lee
| Year of publication: |
2025
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| Authors: | Kim, Koo Yul ; López, Colin ; Lee, Yohan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 34.2025, 1, p. 16-30
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| Subject: | secondary market | sport ticket | reputation | drip pricing | partitioned pricing | service fees | purchase intention | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Reputation | Zahlungsbereitschaftsanalyse | Willingness to pay | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportmarketing | Sports marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.341.032025.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374653