Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information
| Year of publication: |
2009
|
|---|---|
| Authors: | Peine, Klaus ; Heitmann, Mark ; Herrmann, Andreas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 1, p. 39-66
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